Cross-culturalism is distinct from multiculturalism. Whereas multiculturalism deals with cultural diversity within a particular nation or social group, cross-culturalism is concerned with exchange beyond the boundaries of the nation or cultural group. To the extent that cultures are national, the cross-cultural is considered as overlapping the transnational. The cross-cultural can also encompass colonial, postcolonial and travel literature. Since these three aspects has richly contributed in cross-culturalism.
Here we would only be developing our reasons for the successful business environments in multinational organizations. There are some peculiar cultural attributes needs to be understood to save embarrassments and harms. In US and Scandinavia the time is leaner means they are pertinent about timelines. In Far East and Mid East including Asians and Arabs the time lines are not followed very strictly. Presenting even number of red roses to a German family can ruin the whole environment. Taking of photograph carelessly in Afghanistan, where women are present can put photographer in serious trouble. Handling of women affairs and black color in Iran needs care. Do not use green color for your product in Indonesia. In Japan the decision making is considered as group affair. Thumbs up is ok in France, but never dare to use it in Greece (sit on it) and Arab cultures (shameful). Pork and wine is banned in Buddhist and Islamic cultures. Meat is not common in India but rice is always available in East. Bonus is performance based in business world but in newly independent countries (former USSR) you come across an entitlement feeling. People from US and Canada are in habit of getting to the point quickly.
The cross cultural inconsistencies can be a serious challenge in today's diverse workforce environments. These differences should be handled with open heart policy for the growth of the business organization.